Marketing Director

Stratford, CT 06615 | Perm

Post Date: 03/23/2018 Job ID: 2-8391 Industry: Manufacturing

Our client, a manufacturer, seeks a dynamic Marketing Director who can drive change, manage a team and execute a business plan. This is a permanent position in a forward-thinking company excellent benefits.


"              Create and execute against product line business plans that you develop with sales, product management, finance and engineering team members' input.

"              Develop, implement and measure the company's marketing policies, strategies, and plans.

"              Direct all aspects of the social media and digital marketing strategies.

"              Research and develop pricing, distribution and sales channel policies.

"              Work with product management to bring new innovation to the marketplace.

"              Travel to customer sites and attend trade shows nationally and internationally.

"              Develop specific campaigns directly at targeted chains, products or markets.

"              Own the CRM tools and drive the effective use of these tools buy the sales force.

"              Provide leadership in developing and supporting corporate strategic objectives.

"              Minimum of 5-7 years of marketing experience in either the food industry or technology/SaaS.

"              MBA Marketing is preferred.

"              Must have the ability to formulate, write and articulate a complete business plan.

"              Ability to translate business strategies and objectives into well-defined marketing messages.

"              Ability to develop and execute effective marketing campaigns.

"              Must possess strong writing skills and ability to manage PR and media relations.

"              Ability to develop a product road map.

"              Experience in developing web and social media strategies for overall business objectives.

"              Detail oriented and ability to produce excellent results in a fast-paced environment.

"              Must be willing to travel (25+ %) and set up shows for product.  

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