Stratford, CT 06615 | Perm
Our client, a manufacturer, seeks a dynamic Marketing Director who can drive change, manage a team and execute a business plan. This is a permanent position in a forward-thinking company excellent benefits.
" Create and execute against product line business plans that you develop with sales, product management, finance and engineering team members' input.
" Develop, implement and measure the company's marketing policies, strategies, and plans.
" Direct all aspects of the social media and digital marketing strategies.
" Research and develop pricing, distribution and sales channel policies.
" Work with product management to bring new innovation to the marketplace.
" Travel to customer sites and attend trade shows nationally and internationally.
" Develop specific campaigns directly at targeted chains, products or markets.
" Own the CRM tools and drive the effective use of these tools buy the sales force.
" Provide leadership in developing and supporting corporate strategic objectives.
" Minimum of 5-7 years of marketing experience in either the food industry or technology/SaaS.
" MBA Marketing is preferred.
" Must have the ability to formulate, write and articulate a complete business plan.
" Ability to translate business strategies and objectives into well-defined marketing messages.
" Ability to develop and execute effective marketing campaigns.
" Must possess strong writing skills and ability to manage PR and media relations.
" Ability to develop a product road map.
" Experience in developing web and social media strategies for overall business objectives.
" Detail oriented and ability to produce excellent results in a fast-paced environment.
" Must be willing to travel (25+ %) and set up shows for product.