Digital Marketing Manager

New York City, NY

Post Date: 04/10/2018 Job ID: 1-7373 Industry: Information Technology

• Responsible for maintaining, developing, and executing the full life cycle of our high-volume email marketing strategy
• Working closely with the Director of Marketing to develop and execute a high-volume life cycle email marketing strategy (avg. 3 big email sends per day)
• Creating and executing data-driven, segmented, dynamic campaigns delivered to the right people at the right time
• Planning and maintaining the email calendar with stakeholders, ensuring timely delivery of flawless campaigns
• Maintaining existing email marketing strategy and building out new programs with an eye toward lead nurturing, life-cycle messaging, subscriber growth, churn prevention, and LTV improvement
• Focusing on continuous improvement by iterating and optimizing existing emails/automations
• Handling the ongoing coding of emails in HTML

Job Requirements:
5-7 years relevant experience.Temp to perm opportunity.

Barbara Corbin
Manager Temporary Division

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